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Our Story

Welcome to Prevent Not Cure (PNC), your trusted partner on the incredible journey of motherhood. We're a team of passionate individuals with diverse backgrounds who share a common goal - to support and empower pregnant women through optimal nutrition.

Our Story
PNC was born from a unique collaboration between a scientist and a worried pregnant mother, each driven by their own personal experiences. During my pregnancy, I was diagnosed with gestational diabetes and required to monitor my blood sugar levels every day. Up to this point, I was feeling well prepared for my baby by focusing on designing my baby's dream nursery, buying a fancy pram, and lots of cute clothes but in hindsight my diagnosis made me realise that ultimately, without health, everything else can start feeling much less significant. This came as a huge surprise as I considered myself to be relatively healthy with no family history of diabetes. This led me to really dial down on my nutrition as I wanted to give my baby the best start in life and that began with how I fuelled my body. PNC was founded to support mothers aspiring mothers, pregnant mommies-to-be, and mothers breastfeeding or cooking up yummy meals for the kids once they are on solids. To get the best advice on nutrition, I have partnered with my good friend, a scientist with a background in pathology labs at a prominent NHS Trust in London, that saw firsthand the critical role that nutrition plays in overall health. Fuelled by a desire to make a positive change and determined to provide better resources for expectant mothers, I decided to combine with his partner's scientific knowledge, thus giving birth to PNC. We have hand-picked a group of nutritionists to deliver a specialised, empathetic, and non-judgemental nutritional advice for mothers. 


Our Philosophy
At PNC, we firmly believe that nature has equipped every pregnant woman with the innate ability to thrive as a healthy, vibrant soul. The power to nurture and protect your growing baby already exists within you, and our mission is to help you unlock and harness that potential.


Our Approach
We understand that no two pregnancies are alike. That's why we've assembled a team of dedicated and experienced nutritionists who are passionate about tailoring nutrition plans to your unique needs and circumstances. Our experts are here to guide you on your journey towards your higher, enlightened self.


What Sets Us Apart

  • Scientific Expertise: With a co-founder who brings extensive experience from the NHS, we have an unparalleled understanding of the science behind pregnancy nutrition.
  • Compassion: We know that pregnancy can be a rollercoaster of emotions and physical changes. We approach every client with empathy, providing the support and guidance you need.
  • Innovation: Our tech-savvy approach ensures that you have access to the latest tools and resources to make your pregnancy journey as smooth as possible.
  • Empowerment: We don't just provide information; we empower you to take control of your nutrition, health, and well-being during this transformative time.


 Join Us on Your Pregnancy Journey
Whether you're a first-time mom or have experienced the joys of pregnancy before, PNC is here to be your steadfast companion. Together, we'll navigate the beautiful path of pregnancy, ensuring that you and your baby receive the nutrition and care you both deserve.
Thank you for considering PNC as your partner on this incredible journey. We look forward to being a part of your story, helping you achieve a healthier, happier pregnancy, and welcoming your little one into the world.
Your well-being is our priority, and together, we'll Prevent, Not Cure.

Get to Know

Our Head Nutritionist

Meet Lúcia Braz, our lead nutritionist. Originally from Braga, Portugal, and boasting over 13 years of extensive experience in the field, including a notable decade-long tenure in London. Fluent in Portuguese, English, and proficient in Spanish, Lúcia excels in fostering effective communication with a diverse clientele, spanning expectant mothers and families.

Inspired by her fascination with human physiology and the profound impact of nutrition during pregnancy, Lúcia embarked on a dedicated journey in dietetics to positively influence the health and well-being of mothers-to-be. She earned her qualifications from the esteemed Faculty of Nutrition and Food Sciences at the University of Porto and a PhD from Imperial College London.

Specialising in prenatal nutrition, Lúcia adopts a holistic approach to supporting expectant mothers, focusing on optimising maternal health, foetal development, and postpartum well-being. Through active listening, empathy, education, and encouragement, she addresses the unique nutritional needs and concerns of expectant mothers, ensuring comprehensive support throughout their pregnancy journey.
Committed to community welfare, Lúcia actively engages in volunteer activities related to maternal and child healthcare, reflecting her dedication to making a positive impact beyond clinical practice. In her leisure time, she treasures moments with loved ones, embraces outdoor activities, and indulges in her passion for creating nutritious culinary delights suitable for expectant mothers.

As a proud member of esteemed healthcare organizations such as the Health and Care Professions Council (HCPC) and the British Dietetic Association (BDA), Lúcia epitomises excellence in pregnancy nutrition, driven by her genuine passion for supporting mothers and nurturing the health of future generations through personalized and compassionate care.

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Sustainability and Environmental Commitment

We are committed to promoting sustainability and environmental stewardship alongside our mission to support maternal health. We emphasise the importance of consuming organic and locally sourced foods, which not only benefit pregnant women by reducing exposure to harmful pesticides but also support sustainable farming practices. Our eco-friendly packaging and waste reduction initiatives reflect our dedication to minimising our environmental impact. By integrating these practices, PNC strives to create a healthier future for both mothers and the planet.