Our Story
Welcome to Prevent Not Cure (PNC),your trusted partner in women’s health and wellness. We are a dedicated team with diverse backgrounds, united by a common goal – to empower and support women through every stage of their health journey, from hormonal balance to pregnancy, and beyond.
Our Story
PNC was born from a unique collaboration between a scientist and a concerned expectant mother, each driven by their own personal experiences. During my pregnancy, I was diagnosed with gestational diabetes, requiring daily blood sugar monitoring. Until that point, I had been focused on preparing for my baby by designing the perfect nursery, choosing a fancy pram, and buying adorable outfits. However, my diagnosis made me realise that, without health, all those other preparations felt less important. I considered myself relatively healthy with no family history of diabetes, so this came as a shock. It pushed me to focus on nutrition, recognising that giving my baby the best start began with how I fuelled my body. PNC was founded to support women like me – whether you are managing hormonal imbalances, preparing for pregnancy, or navigating motherhood. To provide the best nutrition advice, I partnered with my friend, a scientist with experience working in pathology labs at a prominent NHS Trust in London. Together, we saw firsthand the critical role that nutrition plays in overall health. Determined to offer better resources for women, we combined my personal experiences with my partner’s scientific knowledge, and thus, PNC was born. We’ve carefully selected a group of nutritionists who provide specialised, empathetic, and non-judgemental nutritional advice to women at every stage of their health journey.
Our Philosophy
At PNC, we believe every woman has the innate ability to thrive at any stage of life. Whether you’re balancing hormones, preparing for pregnancy, or recovering postpartum, the power to nurture your body already exists within you. Our mission is to help you unlock and harness that potential.
Our Approach
We understand that every woman’s health journey is unique. That’s why we’ve assembled a team of dedicated and experienced nutritionists passionate about tailoring nutrition plans to your individual needs and circumstances. Whether you’re navigating hormonal challenges, preparing for pregnancy, or in postpartum recovery, we are here to guide you on your journey to optimal wellness.
What Sets Us Apart
• Scientific Expertise: With a co-founder who brings extensive experience from the NHS, we offer an unparalleled understanding of the science behind women’s health and nutrition.
• Compassion: We know that life’s transitions, whether it’s hormonal changes or pregnancy, can be challenging. We approach every client with empathy, offering the support and guidance you need.
• Innovation: Our tech-savvy approach ensures you have access to the latest tools and resources to support your health journey.
• Empowerment: We don’t just provide information – we empower you to take control of your nutrition, health, and well-being, whether you’re balancing hormones or preparing for motherhood.
Join Us on Your Wellness Journey
Whether you’re managing PCOS, embarking on your pregnancy journey, or looking for postnatal support, PNC is here to be your steadfast partner. Together, we’ll navigate the path to optimal health, ensuring you receive the care and nutrition you deserve.
Thank you for considering PNC as your partner on this incredible journey. We look forward to being a part of your story, helping you achieve a healthier, happier life, and supporting you every step of the way.
Get to Know
Our Head Nutritionist
Meet Lúcia Braz, our lead nutritionist. Originally from Braga, Portugal, and boasting over 13 years of extensive experience in the field, including a notable decade-long tenure in London. Fluent in Portuguese, English, and proficient in Spanish, Lúcia excels in fostering effective communication with a diverse clientele, spanning expectant mothers and families.
Inspired by her fascination with human physiology and the profound impact of nutrition during pregnancy, Lúcia embarked on a dedicated journey in dietetics to positively influence the health and well-being of mothers-to-be. She earned her qualifications from the esteemed Faculty of Nutrition and Food Sciences at the University of Porto and a PhD from Imperial College London.
Specialising in prenatal nutrition, Lúcia adopts a holistic approach to supporting expectant mothers, focusing on optimising maternal health, foetal development, and postpartum well-being. Through active listening, empathy, education, and encouragement, she addresses the unique nutritional needs and concerns of expectant mothers, ensuring comprehensive support throughout their pregnancy journey.
Committed to community welfare, Lúcia actively engages in volunteer activities related to maternal and child healthcare, reflecting her dedication to making a positive impact beyond clinical practice. In her leisure time, she treasures moments with loved ones, embraces outdoor activities, and indulges in her passion for creating nutritious culinary delights suitable for expectant mothers.
As a proud member of esteemed healthcare organizations such as the Health and Care Professions Council (HCPC) and the British Dietetic Association (BDA), Lúcia epitomises excellence in pregnancy nutrition, driven by her genuine passion for supporting mothers and nurturing the health of future generations through personalized and compassionate care.
Sustainability and Environmental Commitment
We are committed to promoting sustainability and environmental stewardship alongside our mission to support maternal health. We emphasise the importance of consuming organic and locally sourced foods, which not only benefit pregnant women by reducing exposure to harmful pesticides but also support sustainable farming practices. Our eco-friendly packaging and waste reduction initiatives reflect our dedication to minimising our environmental impact. By integrating these practices, PNC strives to create a healthier future for both mothers and the planet.